With over 100 man years experience in the field of FMCG, Fashion, Retail and Consulting, our team adopts to any situation in the least possible time to deliver results. Be it data assimilation, brand planning, sales solutions, distribution set up, business analytic or a 360° company turnaround, we do it all.
United Biscuits India
- Implemented turnaround of the MCvities brand in west & south (Concentrated & targeted distribution).
- Launch countries like Srilanka, Nepal, Maldives etc.
- Establish brand superiority in metros Mumbai, Bengaluru, Chennai & Hyderabad.
- Identify key outlets and device a strategy around them to leverage maximum sales and gain market leadership in the segment.
Harrison Malayalam Ltd (RPG Company)
- Conceptualized, created & launched entire new range of premium tea ‘Harrisons Select’.
- Constructed the brand strategy & future organization approach in place.
- Total turnaround of Brand ‘Surya’ from 1 cr to 12 cr in an year.
- Devised ‘Focus’ district strategy, stressed on distribution (width & depth).
Rasna Pvt Ltd.
- Created a snack food range & launched the first product ‘Toink’ in the North markets.
- Recruiting, training and managed a core team of sales & marketing professionals, besides distributors & C&FA’s for a mega launch (25000 outlets in two month).
- Device marketing strategy & entire go to market plan for ‘Rasna fruit plus’ for a successful launch.
Henkel Spic India Ltd
- Conduct merger of Modi business (Modern home care products) & the Shaw Wallace with Henkel mainline business.
- Successfully re-launched the ‘Henko Stain Champion’ brand of Detergent in India , followed by other successful launches of some leading brands in the industry (Mr. White, Margo, Fa Deos, Roll on’s, Talc, Fa soaps, Pril (Utencil cleaner) & Neem Tooth paste, Brisk range (glass cleaner, toilet cleaner).
Schwarzkopf professional (Henkel India)
- Single handily launched from scratch the new business of Henkel hair care cosmetics professional div (Schwarzkopf Professional) and established it as an important player in the professional hair care market.
- Successful launch of ‘Glatt’ hair straighter and establish it as a market leader in India.
- Create the partner salon concept & implement it nationally.
Vishal Retail Ltd
- Created a string of private label products in a short time ( 89 products from concept to launch in 2 months).
- Create an entire new premium cosmetics range, get it manufactured in Thailand and launch in all stores across India.
- Successful retail expansion consultancy to many brands such as Blackberrys, Koutons, Buddy Davis, Levis, Primus Retail (Mtv), Weekender, Numero Uno, etc.
- Monitored & preceded operational performance of franchisees to ensure alignment with corporate profit goals.
- Successfully implemented RFID tracking systems for libraries in Engineering colleges and Polytechnics in Haryana and J&K.
- Have developed and implemented first of its kind e-learning software for specialized engineering subjects in India.
- Successfully implemented IT into a distribution venture, again a first of its kind, by bar coding the entire distribution process and automating the Supply Chain.
- Total Quality Management
- Train The Trainer
- Effective sales call
- Selling – Art or Science
- Effective Logistics & supply chain management.
- Management behaviour & systems
- Essentials of supply chain management.
- Financial management & budget control in profit centres
- Essential Business practices for new countries
- Supply chain management- Essentials of food category
- Team building – Core of an organization
- Excellence in Managing