We have created a 3-Tier data collection, collation and verification process.

  •  Step 1 – Our employees & professional freelance coordinators located at strategic locations across India collect data in the field on a daily basis.
  •  Step 2 – This data received is then back checked locally by our supervisors there and sent to us at HO back office for collation.
  •  Step 3 – Data is verified randomly again by tele-callers from HO and also by random checks during our visits to the town / city.
  •  Other’s – Data is also received directly from retailers, distributors, C&FA’s thru our ‘Register yourself’ feature. Hundreds of retailers etc register themselves every month.

Our team constitutes of professionals in respective fields (FMCG / Salon / Fashion) with min 15 years of experience. They are placed/hired as data consultants by us and collect / Collate / verify data all over India. Having spend enough years with the best , they are handpicked by us, mostly from our previous associations ( Gillette, P&G, Henkel, Duracell, Reciktts, Nestle, Cadburys, United Biscuits etc.) to carry on the data collection, collation or local supervision. We do not relay upon the so called data collection agencies and believe in engaging those who have done it themselves at respectable levels adding a certain level of professionalism to the whole process.
Our own management team collectively has enough experience to know, check and verify any data having spent min 20 plus years in the market individually with fortune 500 companies