United Biscuits India
- Implemented turnaround of the MCvities brand in west & south (Concentrated & targeted distribution).
- Launch countries like Srilanka, Nepal, Maldives etc.
- Establish brand superiority in metros Mumbai, Bengaluru, Chennai & Hyderabad.
- Identify key outlets and device a strategy around them to leverage maximum sales and gain market leadership in the segment.
Harrison Malayalam Ltd (RPG Company)
- Conceptualized, created & launched entire new range of premium tea ‘Harrisons Select’.
- Constructed the brand strategy & future organization approach in place.
- Total turnaround of Brand ‘Surya’ from 1 cr to 12 cr in an year.
- Devised ‘Focus’ district strategy, stressed on distribution (width & depth).
Rasna Pvt Ltd.
- Created a snack food range & launched the first product ‘Toink’ in the North markets.
- Recruiting, training and managed a core team of sales & marketing professionals, besides distributors & C&FA’s for a mega launch (25000 outlets in two month).
- Device marketing strategy & entire go to market plan for ‘Rasna fruit plus’ for a successful launch.
Henkel Spic India Ltd
- Conduct merger of Modi business (Modern home care products) & the Shaw Wallace with Henkel mainline business.
- Successfully re-launched the ‘Henko Stain Champion’ brand of Detergent in India , followed by other successful launches of some leading brands in the industry (Mr. White, Margo, Fa Deos, Roll on’s, Talc, Fa soaps, Pril (Utencil cleaner) & Neem Tooth paste, Brisk range (glass cleaner, toilet cleaner).
Schwarzkopf professional (Henkel India)
- Single handily launched from scratch the new business of Henkel hair care cosmetics professional div (Schwarzkopf Professional) and established it as an important player in the professional hair care market.
- Successful launch of ‘Glatt’ hair straighter and establish it as a market leader in India.
- Create the partner salon concept & implement it nationally.
Vishal Retail Ltd
- Created a string of private label products in a short time ( 89 products from concept to launch in 2 months).
- Create an entire new premium cosmetics range, get it manufactured in Thailand and launch in all stores across India.
- Successful retail expansion consultancy to many brands such as Blackberrys, Koutons, Buddy Davis, Levis, Primus Retail (Mtv), Weekender, Numero Uno, etc.
- Monitored & preceded operational performance of franchisees to ensure alignment with corporate profit goals.
- Successfully implemented RFID tracking systems for libraries in Engineering colleges and Polytechnics in Haryana and J&K.
- Have developed and implemented first of its kind e-learning software for specialized engineering subjects in India.
- Successfully implemented IT into a distribution venture, again a first of its kind, by bar coding the entire distribution process and automating the Supply Chain.
- Total Quality Management
- Train The Trainer
- Effective sales call
- Selling – Art or Science
- Effective Logistics & supply chain management.
- Management behaviour & systems
- Essentials of supply chain management.
- Financial management & budget control in profit centres
- Essential Business practices for new countries
- Supply chain management- Essentials of food category
- Team building – Core of an organization
- Excellence in Managing